为一流的移动出行开拓者们颁奖
ABC德国移动出行奖的目标是奖励帮助塑造移动出行世界的每一个人。它将优秀的设计质量置于国际聚光灯下:创新微移动出行和移动出行 4.0 的规划者和开发者,来自汽车、交通和供应商行业的世界知名从业者,领先的设计和品牌事务所均参加奖项角逐。ABC奖涵盖了从电动滑板车到短程小客机以及从四轮车到轻型装载车的整个移动世界。
2022年ABC德国移动出行奖的报名时间现在开始了!
费用和类别
报名费*:
单个项目报名费 – 早鸟 4,200 ¥*
单个项目报名费 – 2021年4月14日后 4,800 ¥*
服务费*:
特别表彰奖 – 23,000 CNY
优胜奖 – 26,000 CNY
至尊奖–32,000 CNY
特殊类别奖 – 53,000 CNY
*人民币含税价
- 奖项类别
视觉传达
品牌设计
企业品牌设计、企业设计战略、品牌更新、LOGO、字体排版、色彩概念等。营销活动
营销活动、电视广告、广告片、印刷广告、传单、海报、目录、手册、邮件等。企业出版
书籍、年度报告、企业形象片、品牌杂志、出版物、日历、服务书等。数字媒体
应用程序APP、网站、微型网站、社交媒体、预告片、在线出版物、新闻简报、网络特刊、数字广告等。建筑
企业建筑、博物馆、贸易展览、艺术展览、陈列室/概念店、展示系统等。活动
客户活动、路演、员工活动、激励措施等。交通运输
商业用途
货车、叉车、翻斗车、农业机械、概念车等。公共运输
短程小客机、公共汽车、铁路、水上交通工具、飞机、直升机、内饰、概念、充电站等。个性化交通工具
- 汽车(豪华车外饰,经济型车外饰,豪华车内饰,经济型车内饰,概念,零配件)
- 自行车(自行车,电动自行车和电动车,轮椅,载货自行车,概念,零配件,自行车部件,数字解决方案)
- 摩托车( 摩托车、电动车,滑板车、四轮摩托车、概念,零配件)
- 微型交通工具(电动滑板车、电动微型车、气垫板、单轮车、电动滑板等
- 露营车(房车、大篷车、探险车、露营车、露营卡车、拆装车等)。
移动出行和创新
结构
共享交通、立体交通、智能物流、创新交通基础设施、多式联运、运输安全等。智能和数字
按需移动出行、自动化、连接性、驾驶辅助系统等。转型/跨学科
交通与健康、智慧城市、交通研究、创新引擎概念、城市交通等。
- 特别类别
年度创新奖
奖励创新的品牌和技术概念以及在设计中的全面实施
年度最佳团队
奖励年度设计团队,做出了具有创新性和持续性的品牌设计
年度最佳品牌
授予整体性和高效的品牌展示
年度最佳机构
奖励在开发和实施品牌相关措施方面取得突出成绩的设计机构
2022年的评审会
Hans Meier-Kortwig
Hans Meier-Kortwig has been a brand consultant for over a quarter of a century, out of personal conviction and with genuine passion. He studied business management and design management at the University of Cologne and London Business School. During his career, he has worked at companies including Peter Schmidt Group and Marketing Partner, where he spent six years in charge of the Brand Management Consulting division. Hans Meier-Kortwig has been Managing Director at GMK Markenberatung, a firm founded by him, since 2006, assisting clients such as Bosch, Deutsche Vermögensberatung, Aldi, Gaggenau and Siemens as well as the media brands WDR, BR and RTL Group in all brand-related disciplines – from brand strategy and implementation to brand management and control. Hans Meier-Kortwig has equally broad experience in the automotive industry. Among others, he worked for Mercedes Benz, the Volkswagen Group with VW, Audi, Skoda and Seat, the BMW Group with all group and service brands, Kia, Suzuki and suppliers such as Continental or Faurecia.
Geoff Wardle
Geoff Wardle is currently the Executive Director of the Graduate Transportation Systems and Design program at Art Center College of Design in Pasadena. The program reflects Geoff’s passionate belief that in order to attain a sustainable world we must view transportation from a holistic and integrated perspective. With a lifetime’s fascination in the future of all forms of transportation, Wardle first graduated in vehicle and mechanical engineering and then attended the Royal College of Art’s Vehicle Design Master’s program in London. He spent 20 years working with different car and vehicle manufacturers around the globe before becoming involved in full-time design education. These companies included British Leyland, Chrysler, SAAB, International Automotive Design, Ford Australia, Tatra of the Czech Republic and TVS Motor in India. He still advises different transportation agencies, companies and research groups around the world. Geoff is a frequent presenter at international conferences related to transportation, sustainable mobility and design as well as being invited to speak on various national and regional public radio programs.
Prof. Andrea Lipp-Allrutz
Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating in 1991, she worked initially at Bombardier Transportation in Berlin and then at IFS Designatelier, also in Berlin. From 2001 to 2006, Lipp-Allrutz was head of design interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus. Since 2006 Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University; in 2010 she was appointed Head of Department.
Christian Zanzotti
Italian-born Christian Zanzotti, studied industrial design at the University of Design in Munich, following which he worked for Hannes Wettstein and then for IDEO. In 2013 he established the ZANZOTTI INDUSTRIAL DESIGN studio in Munich. The fields in which he is involved range from the automotive and mobility sector to furniture, consumer goods and lifestyle products. Christian’s work is notable for his passion for technology, innovation and materials, as well as his careful analyses and willingness to experiment. In 2014 he received the German Design Award “Newcomer of the Year” from the German Design Council.
Prof. Dr. Zheng Han
Prof. Dr. Zheng Han holds the Chair of Innovation and Entrepreneurship at Tongji University in Shanghai. He received his master’s degree in mechanical engineering from the TU Braunschweig and his doctorate from the University of St. Gallen in Switzerland. He has also been a Swiss National Fund (SNF) scholar and visiting scholar at China Europe International Business School (CEIBS) and Wharton-SMU Research Centre in Singapore. He teaches in EMBA and executive programmes, including ESMT Berlin, ESSEC Business School, ETH Zurich, Mannheim Business School and University of St. Gallen. Zheng Han works on strategy, innovation and marketing consulting projects, designs executive development programmes at board level and holds workshops and lectures for multinationals and Chinese tech companies such as Alibaba, BASF, Bosch, Continental, Freudenberg, Heraeus, IBM, Metro Group, Porsche, Schott, Schindler, Siemens, YI Technology.
Götz Offergeld
After gaining experience in the fashion industry as a producer and stylist for various media, Götz Offergeld headed the Berlin branch of the Paris-based agency Totem as CEO and worked with the most influential fashion designers in Paris, Milan and New York. Götz Offergeld began his career in the German media industry in 2007 with the specially founded magazine Liebling. In 2009, he brought the British media brand Intersection to Germany with the aim of launching a new car magazine that did not yet exist on the German market. The special visual language and the focus on car design was then also the inspiration for many other media that followed. “We love cars and we show that too.” Later he founded Fräulein Magazin, which is now published by Off One’s Rocker Verlag alongside Numéro Berlin, Numéro Homme Berlin and Intersection Germany.
Hannes Neupert
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