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通向德国设计奖之路
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完成系统报名后，请向我们提供您的项目演示，供评审团进行评估。请注意根据项目大小，送货和提货的地点和截止日期。
项目应在以下方面表现特别突出：
- 人体工程学
- 功能性和可操作性
- 实用价值
- 整体概念
- 设计质量
- 创新程度
- 耐久性
- 品牌价值和品牌
- 市场成熟度
- 可持续性
- 生态质量
- 产品美学
- 产品图像和语义学
- 安全性和无障碍功能
- 象征意义和情感内容
- 技术质量
- 技术功能
- 制造技术和质量
上述评估标准并不代表评审团评估的顺序。评审团可以自由选择每个标准的权重。所有以正确形式和规定日期之内提交的参赛项目将提交给评审团进行裁决。参赛企业将收到评审裁决结果的书面通知。评审团的所有裁决为最终决定。
大奖值得有尊严的展示。获奖作品将在国际最大的消费品展德国法兰克福国际春季消费品博览会Ambiente展出。来自政治、商业、设计和新闻界的1600多名嘉宾获邀参加，德国设计奖颁奖典礼是一年中最重要的设计活动之一，也是与重要联系人维护人脉网络的理想机会。为促进这种交流，获奖者独享进入获奖者休息室的权利。
德国设计奖2023
The Jury
Prof. Andrea Lipp-Allrutz
Dean of Transportation Interior Design, Hochschule Reutlingen | Andrea Lipp-Allrutz studied Product Design at the Burg Giebichenstein University of Art and Design Halle. After graduating, she worked initially at Bombardier Transportation and IFS Designatelier in Berlin. From 2001 to 2006, Lipp-Allrutz was Head of Design Interior at Neoplan Bus. Since then she has worked as a freelance designer for MAN Truck & Bus. Andrea Lipp-Allrutz has been Professor of Transportation Interior Design at Reutlingen University and in 2010 she was appointed Head of Department.
Prof. Anke Bernotat
Folkwang University of the Arts | Founder of Bernotat&Co Design Studio | Anke Bernotat began her career with a cabinetmaker apprenticeship followed by studies in product design at the University of Wuppertal (Bergische Universität Wuppertal). She worked for Lord Norman Foster, Jasper Morrison in London and n/p/k Industrial Design, Leiden. After several years of teaching at the Design Academy Eindhoven, she accepted the professorship for industrial design ‘conception and design’ at the Folkwang University of the Arts in 2004.
In 2007 she founded Bernotat&Co Design Studio, a few years later reinforced by her partner Jan Jacob Borstlap. Together they design, develop and curate local and international design projects and exhibitions. Bernotat&Co believes in design without boundaries, so they design exhibitions, products, illustrations, art direction and much more, in all scales, for renowned companies. The results of Bernotat&Co have won many awards and their work has been exhibited in renowned museums worldwide.
Armin Illion
Owner illion.markensocietaet | Armin Illion – owner of illion.markensocietaet, founded in 2004 – develops strong brands and makes brand and design processes simple. The clients of Societaet include large and medium-sized companies as well as foundations and business law firms. Support for national and international projects. 2014 was the foundation of “Mir sein Seldersch e.V.” as a corporate identity platform for his home village Selters.
Björn Sorge
Vice President Experience Design Pro7Sat.1 | Björn Sorge has been a consultant, entrepreneur and thought leader in the digital business for over 20 years. He calls himself the “child of the new economy” and can look back on countless digital projects and products. The truly consistent anchoring of a customer-centric strategy and vision in companies is a matter close to his heart. His personal motto is: “You’re good at things that are fun! And that’s what he tries to communicate in his daily work with designers. Björn Sorge lives on beautiful Lake Ammersee, has 2 children and is now Vice President Experience Design for the digital transformation of Pro7Sat.1.
Christian Zanzotti
Founder, ZANZOTTI INDUSTRIAL DESIGN | Italian-born Christian Zanzotti, studied industrial design at the University of Design in Munich, following which he worked for Hannes Wettstein and then for IDEO. In 2013 he established the ZANZOTTI INDUSTRIAL DESIGN studio in Munich. The fields in which he is involved range from the automotive and mobility sector to furniture, consumer goods and lifestyle products. Christian’s work is notable for his passion for technology, innovation and materials, as well as his careful analyses and willingness to experiment. In 2014 he received the German Design Award “Newcomer of the Year” from the German Design Council.
Christine Matz
Senior Designer, Tatic Designstudio | After her diploma in product design at the HfG Offenbach and subsequent cooperation with German and Italian design studios, she began her collaboration with Tatic Designstudio 2010. It was there that she specialised in brand-shaping product design in the fields of sports lifestyle, architectural components, household and FMCGs, and went on to win numerous international awards with her team.
Felix Heck
Head of Office, Samsung Design Europe | Felix Heck is a German product designer with a high-profile agency background in TV, mobile, and sanitary design. After entering an exclusive partnership with Samsung Electronics as Master Designer in 2007, Heck has been appointed Head of Office at Samsung Design Europe in central London with a satellite studio in Milan in 2014, from where he oversees the European design activities of Samsung. Heck holds a Diploma in Industrial Design from Pforzheim University – School of Design, is father of two sons and lives/works between London, Munich, Milan and Seoul.
Hanne Willmann
Founder, Studio Hanne Willmann | Hanne Willmann is a multidisciplinary Designer based in Berlin, focusing on Product Design and Creative Direction. Hannes core competencies lie in the areas of furniture, lights and tableware. The inventive designs are characterized by her deep passion for details and the high value placed on aesthetic appeal. After studying at the University of the Arts in Berlin and Elisava in Barcelona, Hanne worked for the design studio Autoban in Istanbul and for Werner Aisslinger in Berlin, before she founded her own studio in 2015. In the same year she was selected as “Design Talent of the Year 2015” by A&W Magazine, followed by the German Design Award “Newcomer Finalist 2016”. Since 2017 she is lecturing at the University of the Arts, Berlin.
Jens Grefen
Executive Director Creation, Interbrand | Jens Grefen is Executive Director Creation and part of the managing team for Interbrand Germany. With about 15 years of experience in consulting, creating and managing brands he has essentially shaped the appearance and identity of various brands, and thereby contributed significantly to their growth. With his comprehensive know-how in conception and design, he counsels clients across multiple industries: telecommunication, technology, automotive industry, tourism, retail, transportation, energy, chemical industry, pharma, and financial services.
Jianjun Xie
President & Creative Advisor, Dongdao Creative Branding Group | Jianjun Xie earned his master’s degree from the China Central Academy of Fine Arts. In 1997, he founded Dongdao Design in Beijing and has headed the company ever since. Under his guidance, Dongdao has evolved to become a leading creative branding and development consultancy. Jianjun Xie is a member of numerous design associations, and has received many prestigious awards.
Katrin Menne
Katrin Menne studied graphic design and design theory and management at the Academy of Fine Arts (Hochschule für Grafik und Buchkunst) Leipzig, the Rietveld Academy Amsterdam and the Hochschule Pforzheim. She worked as a consultant for agencies and consultancies and looked after various clients ranging from medium-sized companies to blue chip companies. As Head of Branding, she is now responsible for brand strategy, brand management and brand and innovation communication at the science and technology company Merck.
Lukas Cottrell
Managing Partner, Peter Schmidt Group GmbH | Lukas Cottrell is Managing Partner at the Peter Schmidt Group – the largest German design agency. His tasks as a strategist and designer include developing holistic and meaningful design solutions. He has extensive experience in marketing strategy, brand development, design management and digital transformation. Lukas Cottrell can build on more than 20 years of professional experience, which includes projects with many international blue-chip clients from the financial services, telecommunications, technology, mobility and FMCG sectors.
Prof. Mark Braun
Studio Mark Braun | Hochschule der Bildenden Künste Saar | Mark Braun studied industrial design at the Potsdam University of Applied Sciences, the Design Academy Eindhoven and the University of Art and Design Halle. After completing his studies, he founded his own design studio in 2006 in Berlin and he has already received the German Design Award a number of times for his work for well-known international companies. Mark Braun has also made a name for himself in teaching: from 2007 to 2010, he worked at the University of Art and Design Halle as an artistic associate in the field of industrial design/strategic product and concept development, and in 2015 he was a visiting lecturer at the ECAL, École cantonale d’art de Lausanne. Since 2015, he has held the post of Professor for Product Design/Industrial Design at the HBKsaar.
Prof. Markus Weisbeck
Graphic Designer and Art Director, Surface | Markus Weisbeck was born in 1965. He is a graphic designer and art director based in Frankfurt am Main and Weimar. He founded the Design-Studio Surface. He has lectured and participated in numerous international conferences on design related subjects and has been teaching as Professor for Grafik Design at Bauhaus in Weimar. Since 2013 he is an official member of the Alliance Graphique Internationale. He established “The Space for Visual Research” as a workshop and laboratory for experimental research into new graphic, abstract and visual worlds at the Bauhaus-University Weimar in 2013.
Michael Kruza
Telekom Design, Deutsche Telekom AG |After studying business administration, Michael Kruza started in 2007 as a product manager in the innovation sector of Telekom. In 2009, he moved to the newly founded Design Department to help shape its development and create consistent customer focus in innovation and product development. Since 2018, he has been working as team leader Design/User Experience in the Innovation Hub of Telekom.
Prof. Mike Richter
Design Faculty, Darmstadt University of Applied Sciences | Co-founder icon group, banbutsu and veritas entertainment Mike Richter is a professor at Darmstadt University of Applied Sciences and serial entrepreneur. He co-founded iconmobile group – an international innovation catalyst and experience creator, banbutsu – a venture specialised in the Internet of Things (IOT) and Veritas Entertainment – an esports investor. Mike has a degree in industrial design and holds a master’s degree in design planning.
Moritz Putzier
Founder, Studio Moritz Putzier | Moritz Putzier, who was born in Munich and studied at the Hochschule für Künste in Bremen, is a product designer who lives and works in Cologne today. Already during his studies Putzier was able to develop his first designs ready for series production and launch them on the market with partners from the furniture industry. His studio for product design, founded in 2015, has already won several design awards. Further, he was a German Design Award Newcomer finalist 2016. Moritz Putzier’s projects range from furniture and lighting designs to the design of user-oriented industrial products and room concepts. All these areas combine his often playful passion for detail and his fascination for technical refinement. He understands design as a connecting link between people and their environment. Moritz Putzier teaches as a guest lecturer at the Peter Behrens School of Arts, Düsseldorf University of Applied Sciences.
Nicolette Naumann
Vice President Ambiente/Tendence, Messe Frankfurt GmbH | Nicolette Naumann came to Messe Frankfurt having just finished her university degree in educational studies and sociology. After working as the press officer for textile trade shows, facility manager for consumer goods trade shows and business unit manager for innovation management, she became the business unit manager for the consumer goods trade shows Ambiente and Tendence in 2002. As well as being responsible for the ambience, Nicolette Naumann is currently involved with Interior Lifestyle trade fairs in Shanghai, New Delhi and Tokyo.
Nina Bruun
Founder, Nina Bruun Creative Consultancy | Nina Bruun is a Danish designer based in Copenhagen. In 2006 she graduated from Royal Danish Academy of Design with a Master’s degree in Product and Interior designs. Now she runs her own company called Nina Bruun Creative Consultancy. She believes that the perception of a brand can strategically be influenced by the right use of visual storytelling, trends and colors. With commercial insight, experience and personal passion, Bruun and her team offer customised solutions on how to improve the visual expression based on brand position and market scope. By determining upcoming trends, turning these into products and finally putting them in the right aesthetic context, they guide their clients all the way.
Prof. Philipp Thesen
Professor Design Department, Darmstadt University | A designer and a strategist, Philipp Thesen is among the most prominent pioneers in the fields of strategic design and of the digital transformation of products, processes and business models. He is a design professor specialised in human-system-interaction at the Design Department of Darmstadt University. As the previous Chief Design at Deutsche Telekom, Philipp Thesen was responsible for the design of all the company’s products and digital services, and also for the design strategy and the worldwide implementation of design principles in over 20 countries.
Sabine Loeser-Schoeps
LS Interiors | Sabine Loeser Schoeps studied Interior design in Florence and Architecture at the HfbK in Hamburg.
After working as a Project Manager in Zurich from 2005 to 2010, she founded LS Interiors in 2010.
The Frankfurt office is focused on national and international projects, specializing in interior design for public and private buildings.
Silvia Olp
President, aed e.V. (Association for the Promotion of Architecture, Engineering & Design) | Silvia Olp is president of the aed e.V. in Stuttgart and initiator of the aed neuland competition for young talents. As Silvia Olp Public Relations, she is active as a consultant for PR and Marketing activities of design-oriented industry as well as design agencies and architectural offices. She was Head of Communications at Phoenix Design and for many years PR and Marketing Director at burkhardt leitner modular spaces. She also worked as a studio manager for well-known photographers, including Staud Studios.
Susanne Brandherm
brandherm + krumrey interior architecture |
Susanne Brandherm studied interior architecture at Detmold University of Applied Sciences. Susanne Brandherm and Sabine Krumrey founded their company brandherm + krumrey interior architecture in 1999. With offices in Cologne and Hamburg, they undertake national and international projects. Susanne Brandherm is the winner of the 2013 INsider Award. She is also a winner of the German Interior Design Award 2019 from the Association of German Interior Designers (bdia). She became a member of the board of trustees of the trade show organisation architect@work Germany in 2012. In addition to her creative work, she taught at Trier University of Applied Sciences from 2013 to 2015 and currently holds a teaching position at Düsseldorf University of Applied Sciences, PBSA.
Reinhard Pascher
Creative director and founder, Pascher+Heinz | Reinhard Pascher is creative director and founder of Pascher+Heinz, a Munich-based sports brand agency. He studied architecture at Graz University of Technology. His expertise includes 30 years of developing and managing sports brands and shaping sports design. Together with his team of 24 creative personalities, he develops brand, product, and communication concepts. For more than 15 years, he has served as the head judge of ISPO BRANDNEW, the sporting goods industry’s largest start-up competition.
Virginia Lung
Founder, One Plus Partnership | Virginia Lung has won over 660 international awards for their designs of cinemas, restaurants, retail stores, club houses, and sales offices. Her worldwide achievements in renowned awards include winning 19 Iconic Design Awards, the most Best of Best Awards in history; Frame Awards – Cinema of the Year Award; 21 Awards with 2 Gold Awards in iF Design Awards; 36 IIDA Awards, with grand awards Overall Winner and Best of Competition. She was awarded Best in 10 Award in Best of Year Awards, as the best design in the previous decade. Virginia was also the sole winner of Andrew Martin International Interior Designer of the Year Award.
She adjudicated for INSIDE Festival of Interiors, NeoCon, and K-Design Award. Her projects were exhibited internationally, including Venice Biennale 2016. She is a columnist for JESSICA Magazine, previous writer for Hong Kong Standard and Sing Tao Daily.
Carole Baijings
Formerly of Scholten & Baijings | Co-Founder of the Amsterdam-based studio Scholten & Baijings until 2019, Carole Baijings is widely regarded as one of the most exciting, innovative and dynamic industrial designers in Europe. A self-confessed perfectionist, her work – which includes ceramics, glassware, textiles, rugs and furniture – is distinguished by a carefully considered use of colour, pattern and graphic elements. Her eye for detail is well-known. This has resulted in numerous partnerships with brands such as Samsung, IKEA, MINI, HAY, Herman Miller, Karimoku New Standard and Maharam among others.
Always looking to challenge and rethink the way people interact and live with design, Baijings’ work has been featured in prestigious institutions such as the Victoria & Albert Museum, the Cooper Hewitt Smithsonian Design Museum, the Art Institute of Chicago and the Rijksmuseum.
Photo: Koos Breukel
Prof. Wu Siegfried Zhiqiang
Vice president, Tongji University | Prof. Wu Siegfried Zhiqiang is vice president of Tongji University, academician of Chinese Academy of Engineering, German Academy of Science and Engineering, Royal Swedish Academy of Engineering Science and honorary fellow of American Institute of Architects. He serves as co-chair of Steering Committee of World Planning School Congress and permanent member of UNESCO-UIA. He is chief planner of World EXPO Shanghai 2010, Qingdao World Horticultural Exhibition and Earthquake Placement Plan in Sichuan.
Päivi Tahkokallio
Tahkokallio Design+ | Päivi Tahkokallio is President of BEDA, The Bureau of European Design Associations, leading creation of next generation design policy for Europe, and Founder and CEO of Tahkokallio Design+, a design thinking and strategic design agency from Lapland, north Finland. With her track record on strategic and social design she has been called the mother of Arctic Design, a design approach to support sustainable development of the Arctic. She has extensive experience in the inclusive approach to design through her earlier career at the University of Art and Design Helsinki (now Aalto ARTS) and The National R&D Centre for Healthcare and Wealth, and through leading European Design for All networks. Päivi Tahkokallio is Chair of Design Committee of Lapland Chamber of Commerce, Advisor to the Board of Ornamo Art and Design Finland, and Fellow of Royal Society of Arts in the UK.
Jennifer Moosbrugger
Jennifer is an Industrial Designer at heart who’s specialized in User and Customer Research. She studied Industrial Design in Darmstadt (Diploma), did her Bachelor of Arts in San Francisco and her Master of Science in User Research in Edinburgh. She loves to work in a diverse and cross disciplinary team close to new technology topics contributing her passion for human-centric-innovation and continuously questioning the status quo. She is currently working at Siemens digital industries data lab as Head of UX driven AI, bringing the human factor into the B2B context. Besides, she is doing her PhD at the Bauhaus University in Weimar investigating how the creative community should and could positively influence AI development. She believes in the power of her profession to contribute and add value to the challenges, as well as opportunities, of the digital age.
Prof. Janice Kirkpatrick
Co-founder & Creative Director, Graven | Janice is an experienced Creative Director and an entrepreneurial designer and strategist who has led many private and public sector design projects in the UK and internationally. She is also a broadcaster, curator and writer on issues of design, business, culture and identity. Janice is a Visiting Professor of The Glasgow School of Art. In 2014 she was awarded the Order of the British Empire for services to graphic design, and an honorary Doctor of Letters from University of Glasgow. She is currently a member of the Scottish Government’s Creative Industries Leadership Group. She also leads the Creative Economy workstream for Glasgow Economic Leadership Board.
Prof. Dr. Lilac Osanjo
Director, School of The Arts and Design, University of Nairobi | Prof. Dr Lilac Osanjo has PhD in Design (UoN), MSc Entrepreneurship (JKUAT) and BA Design (UoN) with expertise in product development and small enterprise development. She has many years teaching experience in design starting in advertising, textile printing and weaving and furniture. Currently she is undertaking research on locally available materials to support affordable housing in Kenya. She has been a judge in design competitions both locally and in the international stage having been a jury at Design Turkey Week (2017), 100 million Artists stimulus programme (2020) and SME export products (2019) among others.
Florian Auger
Founder and head of OUTERCRAFT | After studying arts and materials and working 10 years as a craftsman in the surfboard industry, Florian Auger launch OUTERCRAFT. The french design agency specializing in innovation quickly starts collaborating with brands like Decathlon, Zodiac Nautic, RIP Curl or DAB Motors. Loyal to his roots, he developed a tangible approach of product design and equip the studio with a multi-material prototyping workshop to support boldest product innovations. His expertise lately extended to strategy and branding in the fields of sports and mobility.
Andreas Diefenbach
Managing Partner Phoenix Design GmbH + Co. KG | Andreas Diefenbach (*1979) has been Managing Partner of Phoenix Design since 2019 and has been active in various roles and as a member of various associations since 2009. He studied industrial design at the State Academy of Fine Arts in Stuttgart and the Folkwang University of the Arts in Essen and has many years of experience in building and leading interdisciplinary teams in a global context, with whom he develops innovation strategies, design languages and award-winning products and services for renowned international companies.
Guta Moura Guedes
Chairwoman, experimentadesign | Guta is a curator and strategic designer. She is co-founder of the cultural non-profit organisation experimenta in Lisbon, of which she has been chairwoman since 2000. In 2017, she founded the Lisbon gallery Design & Architecture, of which she is artistic director. Guta is active in the international design community as a curator, creative director, strategist and critical thinker, and has been involved in several high-profile international panels and juries. She writes about design, culture and communication for Portuguese and international magazines. She was director of the Fundação Casa da Música and was appointed administrator of the Fundação Centro Cultural de Belém, the most important cultural institution in Portugal, by the Portuguese government and was awarded the “Ordre de Chevalier des Arts et des Lettres” by the French government for her work in design and culture around the world.
Pradyumna Vyas
Senior Advisor, Design & Innovation, Confederation of Indian Industry | Board of Directors, World Design Organization | Prof. Vyas has more than 36 years of professional and teaching experience in various fields of design and has been associated with the National Institute of Design (NID) for 30 years, first as a faculty member and later as Director of the Institute. He has received several awards for his contributions to design education and advancement, including his “Outstanding Contribution to Education” at the 2015 World Education Congress. He received the “Lifetime Achievement Award” from the Times Education Icons 2017 and has been a jury member of the Good Design Award (G-Mark) Special Jury of the Japan Institute of Design Promotion, Japan on several occasions. Prof. Vyas was named “Distinguished Professor” of Shanghai Academy of Fine Arts, China, at the Shanghai Global Design Summit 2019.
Tomek Rygalik
Lead designer, Studio Rygalik | Studio Rygalik is working on architecture and products for premium companies and international brands including Cappellini, Moroso, Ghidini, Siemens, Heineken, or Ikea. Tomek Rygalik is an open minded educator with broad experience and PhD in industrial design; Head of Graduate Studies at the Design Department of the Academy of Fine Arts in Warsaw. Tomek is founder and creative director of furniture and accessories brand TRE Product; cofounder of the interdisciplinary platform Design Nature and the Creative Campus Sobole. His work is about the engaging nature of new typology, longevity and simplicity holding power to responsibly elevate everyday life.
Michel Casertano
Associate Partner, Atelier Brückner GmbH | Michel Casertano studied architecture at the Technical University in Munich and at the University of Bath, England. Since 2005 he has been employed at the internationally acclaimed ATELIER BRÜCKNER in Stuttgart and has been an associate there since 2012 and associate partner since 2019. He heads up its architecture division. ATELIER BRÜCKNER has been designing and realising narrative architecture and exhibitions following the principle of “form follows content” since 1997. Content and messages create scenography which sets benchmarks. The reasoned interplay between space, graphics, light and digital media determines the convincing overall statement of architecture, museums and brand environments.
奖项领域
报名德国设计奖选取以下奖项类别：
卫浴与康体
卫浴和陶瓷洁具、卫浴龙头、卫浴技术、卫浴家具和五金、卫浴五金配件、桑拿房、日光浴室、按摩浴缸、身体护理产品，其他
厨房
橱柜、厨房家具、厨房龙头、电器、配件、餐具及配件、烤箱，其他
厨房餐具
餐具盘碗、配件、饰品，其他
家庭用品
家用电器、大型电器、家居用品、空气和水过滤装置、加湿器、垃圾系统，其他
经典设计与翻新版本
经典设计、翻新版本和再设计
家具
客厅、睡房和座椅家具、儿童和特殊家具，其他
生活方式与时尚
时尚、包、行李箱、旅行装备、头套、眼镜和太阳镜，其他
家用纺织品与饰品
家用纺织品、家具面料和皮革、装饰面料、壁纸、墙壁和家居装饰品、家居配件，其他
园艺与户外家居
花园家具、园艺工具和产品以及设备、花园配件、防晒霜（油）、冬天温室设备、烧烤和烧烤架，其他
奢侈品
奢侈品配件、珠宝、手表，其他
运动，户外活动与休闲
运动器材和产品、运动服、帐篷、背包、双筒望远镜、手电筒和前额电筒、夜视设备、户外服装、户外和徒步旅行装备、游戏、爱好和手艺用品、娱乐设备和产品、健身设备和产品、乐器、动物产品，其他
婴幼儿与护理产品
婴幼儿产品、婴幼儿护理用品、婴幼儿玩具、游乐设备、婴儿车、书包及配件，其他
计算机与通信
计算机、笔记本电脑、平板计算机、网络和会议技术、存储媒介、网络内存、服务器系统、打印机、复印机、扫描仪、智能手机、电话和电话系统、充电站、录音和播放设备、计算机和通信设备周边产品、相机和设备，其他
娱乐
消费者电子产品、麦克风、耳机、扬声器、音讯设备、阔声器、电视、录音和回放设备、投影仪、音响系统、活动事件技术设备、舞台技术、音响技术、激光和效果、多室系统、扩展坞、视频游戏控制面板、电子阅读器、相机和设备，其他
人机界面
接口设计和控制作为产品的一个组成部分，其他
材料与表面
材料和原材料、材料创新、表面、创新纺织品（技术性和装饰性），其他
建筑与元素
建筑设备、窗户、门、楼梯、栏杆和扶手、房屋和楼宇自动化、房屋和门卷标、安全和访问系统、监控摄像机和系统、烟雾探测系统、墙壁/地板/天花板、声学解决方案、门窗五金、开关和开关系统、邮箱、车库、大门、自动扶梯、电梯、操作控制设备，其他
能源
能源技术、供暖系统、散热器、各式烤箱、空调系统、通风系统、太阳能装置、锅炉和热水器，其他
工业
机器和设备、部件、控制技术、材料处理技术、机器人技术、安全技术、计时系统、物流系统、机器、半成品、工作和防护服、工业包装，其他
车间与工具
工具、车间设备、测量和测试技术、特殊产品，其他
医疗、康复与健康保健
医疗设备、医疗技术、医疗和矫形辅助设备、光学和光学设备、实验室技术、诊所和医院设备、实验室家具、辅助技术和辅助家居，其他
照明
住宅和工作场所照明、嵌入式和室外照明、照明系统、灯具、特殊照明、街道照明、照明技术，其他
办公家具
办公家具及办公家具系统、会议室家具、隔板墙、音响组件、特殊房间的家具和空间解决方案，其他
文具
书写和绘图仪器、办公用品和设备、文件分类系统、演示系统、纸张、业余爱好手工艺用品，其他
零售
销售和产品展示系统、收银系统、终端、陈列、回收系统，其他
概念性运输
乘客和商用车辆、驾驶房车、房车、拖车、农用车辆、飞机及飞行器、直升机、水上和混合动力汽车、有轨车辆、摩托车和滑轮车、当地公共交通车辆、特种车辆，其他
航空，航海与铁路
飞机和飞行器、直升机、水上和混合动力车辆、有轨车辆、当地公共交通工具、车辆部件、车辆内饰和家具、导航系统，其他
汽车零件与配件
汽车设备、车辆部件、车辆内饰和家具、导航系统，其他
摩托车
摩托车和滑轮车、汽车设备、车辆部件、车辆内饰和家具、导航系统，其他
乘客车辆
客车和商用车辆、驾驶房车、房车、拖车、农用车辆、特种车辆、汽车设备、车辆部件、车辆内饰和家具、导航系统，其他
公共场所设计
城市和街道设施、售货亭、广告柱、展示和广告媒体、庇护所、车站、公园家具、垃圾和照明系统，其他
多用途运载车
农用车辆、特种车辆、汽车设备（行李架等）、车辆部件、车辆内饰和家具、导航系统，其他
自行车与电动自行车
山地自行车、公路自行车、越野自行车、城市和电动自行车、智能电动车、儿童自行车、徒步旅行自行车、特殊自行车，其他
服务设计
将看不见的服务流程纳入新设立的类别»服务设计«中，服务流程通过设计创意“触摸”进行可视化和体验。
初创企业
独具发展潜能的创新和面向未来的项目 2021年将首次设立独立类别评估和奖励在创新、增长和可升级性方面表现突出的初创企业及项目。该类别获奖者将使用独立获奖标志“德国设计奖-初创企业2021”，并享受其他的获奖者权益，如新闻工作、人脉网络和拓宽业务。成立不超过四年的初创企业都有资格参加初创企业类别角逐，成立日期最早始于2017年2月。以上信息应明确在注册报名提交中明示。原创设计项目、数字化设计项目，产品原型或演示图表都可以提交。
附加类别 通用设计*
除了已列出的类别，所有产品和项目都可以通过更高一级的»通用设计«类别提交至比赛。有关项目的特点如下：
- 无障碍可用性
应该是尽可能的人能够使用该产品，无论他们具备何种技能。 - 灵活使用
周全考虑到用户的个人偏好（例如右撇子和左撇子）。 - 操作直观
根据使用者的能力（例如说话、理解力或年龄），产品应该能简单直观地操作。 - 使用风险最小化
- 需求
操作或处理所需的努力应该是合适的。 - 使用和可用性
材料的设计应使每个用户均可平等使用。
附加类别 环保设计EcoDesign*
除了已列出的类别，所有产品和项目都可以通过更高一级的»环保设计EcoDesign«类别提交至比赛。有关项目的特点如下：
- 生产和制造
产品的制造应该创新，节约资源。 - 长久使用
产品设计考虑长期使用。 - 原材料
选择原材料要考虑环保和资源保护。 - 运输线路
运输线路要越短越好，考虑区域性生产。 - 回收利用/升级回收
产品设计应该显示在重新使用或重设使用目标方面的考虑。 - 使用概念
产品应直观易用，并能产生创新的使用概念。
音频视频
音乐视频、图像和广告视频、广告、预告片、病毒营销、电视设计（电视台、节目等）、声音设计、动画，其他
交互式用户体验
交互式媒体、软件应用程序、游戏和接口设计、连接、增强现实AR，其他
电子出版物
数字杂志、电子书、内部新闻通讯、数字年度报告，其他
网络
网站和迷你网页、博客、在线商店，其他
手机软件APPS
教育、书籍、公用事业、健康、健身、音乐、新闻、导航、旅游、社交网络、体育、娱乐、购物，其他
综合广告营销活动与广告
网络广告（广告、横幅、互联网电视、屏保等）、广告营销活动、跨媒体和户外媒体、平面广告、邮件、对话性媒体、概念，其他
包装
产品包装和外包装、食品和饮料包装、卷标、瓶子卷标、罐头、袋子、CD/DVD/封面，其他
企业形象识别CI
企业形象识别、企业设计、企业影视、企业活动、企业出版物、企业手册、企业书册、企业时尚、企业建筑、品牌标语和符号、logo标识、图章、关键视觉效果，其他
品牌识别
品牌识别、品牌设计、品牌影视、品牌活动、品牌出版物、品牌手册、品牌时尚、品牌建筑、品牌图章，其他。
设计经典与翻新版设计
经典设计、翻新版和再设计
游戏设计
计算机和主机游戏、手机游戏软件，其他
宣传海报、卡片与摄影
海报和各种标语牌、明信片、艺术摄影、广告和时尚摄影、新闻摄影、活动摄影、工业和建筑摄影，其他
字体排印
字体、字体系列，其他
活动
活动、颁奖典礼、大会、新闻活动、研讨会、奖励会、产品发布会、路演、音乐会，其他
书籍与日历
图书（文学、纪实和图册、儿童读物等），电子书、企业书籍、艺术书籍、日历（墙和袖珍日历等）、数字化日历，其他
社论
报纸、期刊和杂志、财务报表和年度报告、目录和产品目录、宣传册、手册，其他
官方文件
邮票、私人和官方档、身份证、客户俱乐部卡、会员卡、纸币、借记卡和信用卡，其他
标识与路牌
象形图、图标系统、室内和室外引导系统：城市、公共机构、办公楼和商业场所、购物中心、住宅房屋，其他
服务设计
将看不见的服务流程纳入新设立的类别»服务设计«中，服务流程通过设计创意“触摸”进行可视化和体验。
初创企业
独具发展潜能的创新和面向未来的项目 2021年将首次设立独立类别评估和奖励在创新、增长和可升级性方面表现突出的初创企业及项目。该类别获奖者将使用独立获奖标志“德国设计奖-初创企业2021”，并享受其他的获奖者权益，如新闻工作、人脉网络和拓宽业务。成立不超过四年的初创企业都有资格参加初创企业类别角逐，成立日期最早始于2017年2月。以上信息应明确在注册报名提交中明示。原创设计项目、数字化设计项目，产品原型或演示图表都可以提交。
附加类别 通用设计*
除了已列出的类别，所有产品和项目都可以通过更高一级的»通用设计«类别提交至比赛。 有关项目的特点如下：
- 无障碍可用性
应该是尽可能的人能够使用该产品，无论他们具备何种技能。 - 灵活使用
周全考虑到用户的个人偏好（例如右撇子和左撇子）。 - 操作直观
根据使用者的能力（例如说话、理解力或年龄），产品应该能简单直观地操作。 - 使用风险最小化
- 需求
操作或处理所需的努力应该是合适的。 - 使用和可用性
材料的设计应使每个用户均可平等使用。
附加类别 环保设计EcoDesign*
除了已列出的类别，所有产品和项目都可以通过更高一级的»环保设计EcoDesign«类别提交至比赛。有关项目的特点如下：
- 生产和制造
产品的制造应该创新，节约资源。 - 长久使用
产品设计考虑长期使用。 - 原材料
选择原材料要考虑环保和资源保护。 - 运输线路
运输线路要越短越好，考虑区域性生产。 - 回收利用/升级回收
产品设计应该显示在重新使用或重设使用目标方面的考虑。 - 使用概念
产品应直观易用，并能产生创新的使用概念。
建筑
各种建筑物（住宅房屋、公共建筑、工业和企业建筑、宗教建筑、博物馆、酒店等）、临时建筑，其他
概念建筑
建造概念、建筑概念、在建建筑项目、景观建筑，其他
室内设计
室内设计、酒店、水疗和康体、餐厅、酒吧、咖啡馆、休息室、图书馆、医疗诊所、办公室，其他
零售建筑和室内
品牌空间、商店、概念和旗舰店、展厅、百货商店、购物中心，其他
展会与展览
展览、临时建筑、展会建筑、展台设计形象、舞台布景、展示装置，其他
标识与路牌
室内和室外指导系统：城市、公共机构、办公楼和商业场所、购物中心、住宅房屋，其他
城市空间与基础设施
城市规划和设计、景观建筑、城市公园、公共空间、游乐场、基础设施和交通设施、桥梁，其他
照明设计
建筑照明、照明概念、室内照明，其他
服务设计
我们将看不见的服务流程纳入新设立的类别»服务设计«中，服务流程通过设计创意“触摸”进行可视化和体验。
初创企业
独具发展潜能的创新和面向未来的项目 2021年将首次设立独立类别评估和奖励在创新、增长和可升级性方面表现突出的初创企业及项目。该类别获奖者将使用独立获奖标志“德国设计奖-初创企业2021”，并享受其他的获奖者收益，如新闻工作、人脉网络和拓宽业务。成立不超过四年的初创企业都有资格参加初创企业类别角逐，成立日期最早始于2017年2月。以上信息应明确在注册报名提交中明示。原创设计项目、数字化设计项目，产品原型或演示图表都可以提交。
附加类别 通用设计*
除了已列出的类别，所有产品和项目都可以通过更高一级的»通用设计«类别提交至比赛。有关项目的特点如下：。
- 无障碍可用性
应该是尽可能的人能够使用该产品，无论他们具备何种技能。 - 灵活使用
周全考虑到用户的个人偏好（例如右撇子和左撇子）。 - 操作直观
根据使用者的能力（例如说话、理解力或年龄），产品应该能简单直观地操作。 - 使用风险最小化
- 需求
操作或处理所需的努力应该是合适的。 - 使用和可用性
材料的设计应使每个用户均可平等使用。
附加类别 环保设计EcoDesign*
除了已列出的类别，所有产品和项目都可以通过更高一级的»环保设计EcoDesign«类别提交至比赛。有关项目的特点如下：
- 生产和制造
产品的制造应该创新，节约资源。 - 长久使用
产品设计考虑长期使用。 - 原材料
选择原材料要考虑环保和资源保护。 - 运输线路
运输线路要越短越好，考虑区域性生产。 - 回收利用/升级回收
产品设计应该显示在重新使用或重设使用目标方面的考虑。 - 使用概念
产品应直观易用，并能产生创新的使用概念。
合作媒体
