▲拜访奥迪中国品牌战略负责人柏松博士（Dr. Christian Balzer）和奥迪中国设计负责人斯蒂芬·法尔·贝克尔（Stephan Fahr-Becker）

▲陈旻设计事务所，陈旻

“New Product, New Trend” and

 “Discover the Digitalization and Sustainability in Architecture” forum of the German Design Council successfully presented at design SHANGHAI 2020

On November 26th the German Design Council design forum “New Product, New Trend” and “discover the digitalization of sustainability in architecture” were successfully presented at design Shanghai 2020, one of the most important platforms for design in Asia. Mr. Richard Cuntz, Consul Economic Affairs, Head of Science & Technology Affairs of the German Consulate General Shanghai, delivered an opening speech. Mrs. Holly Lei, President of Covestro China delivered warm greetings speech. Dr. Christopher Stillings, head of the Polycarbonates Business Unit’s color, material and finish (CMF) design centers attended the forum. Principal architects from Palmer & Turner Group (P&T Group), Siemens Real Estate, RSAA/Büro Ziyu Zhuang, Lacime architects, GOA (group of architects), logon.design, and Vanke Wansheng Competence Center gave keynote speeches.

▲forum scene

Mr. Lei Wang, chief representative of the German Design Council in Greater China introduced 67 years history of German Design Council and engagement in China. The German Design Council was founded in 1953 at the initiative of the German Federal Parliament. German Design Council becomes one of the world’s leading centers of expertise in communication and knowledge transfer in fields of design, brand and innovation. The German Design Council supports German enterprises to use design as corporate strategy both in Germany and in Asia, promotes exchanges between German and Asian designers. At its debut in this year’s design Shanghai, German Design Council showcases 14 Major German brands with a German partnership booth and organizes a design forum.

▲Mr. Lei Wang, General Manager Greater China of the German Design Council

In his opening speech, Mr. Richard Cuntz, Consul Economic Affairs, Head of Science & Technology Affairs of the German Consulate General Shanghai strengthened the importance of sustainability in company’s design strategy. Architecture and construction are one of the key industries that consumes high level of energy. China as one of the leading construction markets in the world, to carry out sustainability in architecture design is of great significance for global design community. Mr. Cuntz urges to be sustainable in design and to improve energy efficiency using innovation power are highly relevant themes in China. Both German and Chinese architecture and real estate companies should join hands together. 

▲Mr. Richard Cuntz, Consul Economic Affairs, Head of Science & Technology Affairs of the German Consulate General Shanghai

In “New Product, New Trend” session, Mrs. Holly Lei, President of Covestro China introduced CMF design solution by Covestro. With color, material and finish design and circular strategy, Covestro is dedicated not only to reduce material waste physically, but also endeavor to make good use of time and mental energy. Mrs. Holly Lei positively anticipated that CMF and sustainability in design will bring Covestro with rapid development in China.          

▲Mrs. Holly Lei, President of Covestro China

Covestro Global Color & Design (CMF), Business Unit Polycarbonates, Business Development Manager, Color & Esthetics, Ms. Emily Shi presented the “Covestro’s CMF Design Trend 2021-2022 Electronics & Appliances”, with 4 main trend topics and 12 trend colors and texture. Covestro not only provides customers with insights into future design trends, but also implements mass production of polycarbonate materials to provide customers with CMF solutions. Covestro Global Head of Sustainability Solutions, Polycarbonates BU Mr. Roy Cheung explains Covestro’s journey towards full circularity, including alternative raw material research, innovative recycling, joint collaborations with value chain partners. Covestro is also working on the emerging theme around design for sustainability and has recently drafted a Circular Design Guidebook.  

▲Ms. Emily Shi, Business Development Manager, Color & Esthetics, Global Color & Design (CMF), Business Unit Polycarbonates, Covestro

▲Mr. Roy Cheung, Global Head of Sustainability Solutions, Polycarbonates BU, Covestro

SieMatic China Vice General Manager, Ms. Sunny Qi introduced the latest trend of kitchen cabinet, its new style and trend colors. As a well-known luxury cabinet manufacture, SieMatic pursued its craftsmanship and perfection in material selection. In recent years SieMatic Kitchen worked hard on sustainability.

▲SieMatic China Vice General Manager, Ms. Sunny Qi

Mr. Chun Fu, Senior Product Manager of Bosch Thermotechnology, introduced “ Bosch High Efficiency and Comfort Heating System”. This system based on a high intelligent condensing boiler C9000 iWM as core heat source, with integration of renewable energy such as solar, heat pump,  can provide dual water flow and dual temperature for radiator and underfloor heating simultaneously. Its premium design also brings modern high-end housing designer great convenience and high flexibility.

▲Mr. Chun FU, Senior Product Manager of Bosch Thermotechnology

In forum session, seven principal architects shared their practice in digitalization and sustainability. Senior Associate Director Mr. Thomas S. Konczynski from P&T Group, presented projects with topic “define the past, design the future”, which revolves around a high-density building environment, to create an environment-friendliness and pleasant working space in sustainable buildings.

▲Mr. Thomas S. Konczynski, Senior Associate Director, P&T Group

The Principal Architect, Mr. Ziyu Zhuang, the Partner of RSAA/Büro Ziyu Zhuang, brings the topic “From Chinese Form to Chinese Narrative” with reference projects in the context of contemporary Chinese space design that are using the extension of new Chinese narrativity and typology. Based on the design principles of the “Chinese narrative”, the studio has deeply discussed and responded to the living habits, behavior modes and cognitive characteristics of contemporary Chinese people. In this way, these projects are apart from traditional Chinese forms, focusing on telling the story of contemporary life and space in design.

▲Mr. Ziyu ZHUANG, Principal Architect, Partner of RSAA/Büro Ziyu Zhuang

Mr. Claus Dierksmeier, Head of Project Management, Asia & Australia from Siemens Ltd., China Shanghai Branch Real Estate Services Technology & Construction, explained the Siemens commitment in sustainability. On one hand, optimize the design space through data analysis and modeling up. On the other hand, a distributed energy system is designed and deployed, to achieve zero carbon dioxide emissions by Siemens corporate sustainability strategy 2030.

▲Mr. Claus Dierksmeier, Head of Project Management, Asia & Australia, Siemens Ltd., China Shanghai Branch Real Estate Services Technology & Coustruction

Mr. Frank Krüger, Creative Director and Partner from logon.design gave keynote speech with the key words “Increase sustainable value through reasonable and excellent design.” The technology of digitalization has evolved as a key role in design, with various smart design being applied to real scenarios. Next, at the initiative of happiness, we hope to build an intelligent and sustainable indoor system in an all-round way.

▲Mr. Frank Krüger, Creative Director & Partner

Ms. Zhou QING, vice general manager of GOA, introduced a top commercial art complex project the OōEli in Hangzhou. The urban complex OōEli is a superblock of 250,000m², serving as the new headquarters of the Chinese high fashion brand JNBY and the local design institute GOA which also offers arts, retail, working and leisure space for the city of Hangzhou. The Pritzker Architecture Prize winner in 1998, Renzo Piano Building Workshop (RPBW) worked with GOA to bring the design to life with engineering ingenuity. This project brings urban planning to the city. The project reflects the environment-friendly concept and human-oriented design in the details, which also benefits from the high criteria of suppliers and construction partners.

▲Ms. Zhou QING, vice general manager of GOA

Theme of the speech by Mr. Jingxin Zhao, partner of Lacime architects is “Public Art and Exploration of Urban Circular Design”. He first introduced some art installations inspired by sustainability, and presented achievement in protecting Shanghai’s old buildings and preserving historical buildings. These retained traditional spaces has now become the historical treasure of a city.

▲Mr. Jingxing Zhao, Partner & Chief Architect, Lacime architects

The guest speakers attended “design talks” for further discussions. Mr. Haitao Zhang, partner of Vanke Shanghai Wansheng Competence Center, believes that from urban planning to architectural design, it is the current trend to merge the existing urban environment to integrate fresh elements. Architects are expected to hold top-level vision to look at development of a district or building from the perspective of urban development. Ms. Zhou QING believed that in addition to technical excellence, architecture also needed thinking in terms of humanistic care. The guests also proposed sustainable preservation of old buildings, preserving the historical context of the city, and allowing old and new buildings to coexist harmoniously in the city for a long time.

▲design talks with guest speaker Mr. Haitao Zhang, partner of Vanke Shanghai Wansheng Competence Center

The Sustainable design forum discussed the frontiers of sustainability in the design industry in terms of material, product design, architectural design, intelligent digital design, urban public art. It also has a publicity effect. It is expected that designers can continue to be people-oriented and explore possibilities for sustainable development.

▲the panoramic view of German Design Council partnership booth

▲UF flip office chair lounge, designed by ITO Design in Germany, manufactured by Sunon, award winner of Iconic Awards 2021: Innovative Interior

▲RAL launches its color trend RAL COLOUR Feeling 2021+

▲Covestro launches its CMF sample toolkit and announces to work with RAL to present trendy colors in RAL COLOUR Feeling 2021+

▲Bosch Thermotechnology high-quality, condensing gas furnaces paired seamlessly with Bosch heat pumps for a complete heating and cooling system

▲ERCO LUCY Task Light

▲SieMatic Buffet S29 to cerebrate 90 years of kitchen interior design made in Germany

▲dormakaba Smart electronic lock

▲Severin PG 8107 SEVO GT

▲WMF Quadro Table grill ribbed

▲Duscholux ALLEGRA

▲GIRA Gira E2

▲AXOR Edge

▲Apollo RXF racing cross kids e-bike

▲Sennheiser MOMENTUM True Wireless 2

▲Kusch+Co Uni_verso, Vopino, iHola!

▲LEYSURE DESIGN Tii Table

▲Jianping HE – 《AGI New Members 2007-2017》

▲Yu Xiaoguo

▲Phoenix Education Publishing Ltd., Old Trades of Jiangsu

▲Dongdao Creative Branding Group CGTN Creative Culture Products

▲JD Zero Box

▲guests visit at the German Design Council booth

▲guests visit at the German Design Council booth

▲Audi China, Head of Brand Strategy, Dr. Christian Balzer & Audi China, Head of Design, Stephan Fahr-Becker

▲Chen Min Office, Min Chen